Choosing Gold | The PNG Jewellers Story by Saurabh Gadgil: Inside The Mindset That Built PNG Jewellers
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Ismat Ara is an award-winning journalist with bylines in Times of India, TIME,BBC, Wire, The Quint, Al Jazeera, The Hindu, HuffPost and Frontline. A recipient of the UN Laadli Media Award, her reporting has been raised in the Indian Parliament, has made it to courts and led to tangible real-world impact. She has spent time going where the story insists on being told, reporting from the ground on some of modern India’s most consequential moments in the past decade―including the anti-CAA protests, the Delhi riots, COVID-19, the farmers’ movement and the Hathras gangrape. Her work has documented violence, environmental collapse, elections, drought-struck villages, custody deaths, honour killings, sinking hill towns and laws designed to redraw the boundaries of belonging―always from the only angle that holds: the human one. Under a Saffron Sky is her first book, emerging from years of fieldwork into one of the most volatile narratives in contemporary India.
Description
When family, business, and identity fracture, what do you hold on to?
Choosing Gold is the story of PNG Jewellers. A story shaped by intent, tested by crises, and defined by the standards it refused to lower. At a time when shortcuts often promise quick recovery, this is a narrative about choosing the harder path, staying true to values, rebuilding credibility one decision at a time, and growing without losing the soul of the enterprise. It traces a leader who stepped into the family business with purpose and held excellence as a daily standard, even in the face of division and repeated setbacks.
Written by Saurabh Gadgil, the sixth-generation custodian of this legacy, this book reveals how conviction, trust, and long-term vision can build institutions that endure.
This is the story of PNG Jewellers. And of choosing what lasts.
Additional information
| Writer | Dr Saurabh Vidyadhar Gadgil |
|---|---|
| Binding | Paperback |
| Language | English |
| Pages | 262 |
| Publication date | 31-08-2026 |
| ISBN | 978-9377303136 |
| Publisher | India Penguin Enterprise |


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