Description

About the Author

Safir Anand is regarded as one of the world’s top IP strategists and is a firm believer in behavioural science. With a dynamic career spanning multiple industries, Safir is a sought-after speaker at prestigious platforms such as the London Stock Exchange and the Bombay Stock Exchange, as well as the Festival de Cannes. A thought leader in the market space, his insights on the trends are frequently discussed in India’s leading print and electronic media. Ranked among the most innovative lawyers in Asia, Safir boasts over a hundred awards and accolades for his exceptional work.

Additional information

Weight 300 g
Dimensions 23 × 15 × 1 cm
Binding

Hardcover

ISBN

978-9365699951

Language

English

Pages

348

Publication date

13 February 2025

Publisher

‎ HarperBusiness

Writer

Safir Anand

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