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Switch (L)

Switch (L)

We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Original price was: ₹699.00.Current price is: ₹489.00.

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Description

About the Author

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Additional information

Weight 230 g
Dimensions 19 × 12 × 1 cm
Binding

Paperback
ISBN

978-1847940322
Pages

320
Language

English
Publication date

3 March 2011
Publisher

‎ Random House Business Books
Writer

Dan Heath Chip Heath

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