From Unknown to Unforgettable
Original price was: ₹399.00.₹279.00Current price is: ₹279.00.
Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.
If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.
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Description
About the Author
Harsh Pamnani is a brand consultant and a business storyteller. He has worked with unicorn start-ups such as FirstCry and Icertis, think tanks like World Bank, and corporates like Deloitte and Cognizant. He is the author of a best-selling book series, Booming Brands, and co-author of the national bestseller Booming Digital Stars. He has also penned over 100 articles on brand building. His work has appeared in top-tier publications like CNBC, Forbes, Economic Times and Financial Express.
Harsh has delivered talks at prestigious forums, including TEDx (seven-time speaker), Josh Talks, IIT Bombay and IIM Ahmedabad. Additionally, he has taught start-up branding course at MICA Ahmedabad and business storytelling at IIM Indore.
Additional information
| Weight | 280 g |
|---|---|
| Dimensions | 22 × 14 × 2 cm |
| Binding | Paperback |
| ISBN | 978-0143463962 |
| Language | English |
| Pages | 256 |
| Publication date | 21 October 2024 |
| Publisher | Penguin Business |
| Writer | Harsh Pamnani |
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