Big Country, Little Business: A beginner’s guide to building your own micro-enterprise by and Dr. Siddharth Chaturvedi Dr. Pallavi Rao Chaturvedi, Santosh Choubey (Author)

Pallavi, executive vice president, AISECT Group, heads marketing, new business development and human capital management across the group. She has been instrumental in leading the business transformation and modernization of the forty-year old group through technology and process streamlining. Additionally, Pallavi is one of India’s foremost voices in early education and an award-winning parenting coach. As a leading content creator and founder of Get Set Parent with Pallavi, boasting over 1.5 million followers on Instagram, as well as the Brainy Bear Preschools and Learning Aids, she is deeply committed to promoting foundational learning. She has been recognized for her work with prestigious honours, including the Economic Times Women Leader Award, BW Education 40 under 40, and recognition from India Today and Femina. Recently, she received a nomination for the ‘Best Education Creator’ at the inaugural National Creators Award. Pallavi holds a PhD, is a chemical engineer, and completed her MBA from SPJIMR, Mumbai.

Chairman and managing director of the AISECT Group, Santosh is an award-winning social entrepreneur and a senior Ashoka fellow whose career spans over four decades across education, enterprise creation and literature. He has pioneered advancements in information and communications technology
and skill-based education and services for semi-urban and rural India. Under his leadership, AISECT has grown into one of India’s largest education, skill-development and financial-inclusion networks. Santosh is also the chancellor of five universities of the group, including Rabindranath Tagore University, MP, and Dr C.V. Raman University, Chhattisgarh, and is credited with bringing in multiple innovations in formal and non-formal education. He is the recipient of prestigious awards, including the Schwab Foundation Award for Social Entrepreneurship by the World Economic Forum, the Indian Innovation Award 2005 and the National (NASSCOM) IT Innovation Award; the latter two were presented by President Dr A.P.J. Abdul Kalam. Besides being a prolifically published poetry and fiction writer, he has also authored and edited over forty books on popular science topics, including India’s first Hindi book on computers, Computer: Ek Parichay.