Description
How did a heat-sensitive product like Snickers find a market in India’s harsh summers?
How did Pantaloons turn festival frenzy into customer loyalty?
What helped Nivea crack the code to win the South Indian market?
Sales isn’t just about products. It’s about people, instincts, and timing.
Tales of Sales brings you real stories—fun, relatable, and filled with insight. Whether it is street-smartness, pre-empting the customer’s mood, or an impactful corporate pitch – each tale reveals what makes people say ‘yes’.
It’s not a textbook—it’s a toolkit. Perfect for freshers, young professionals, or anyone who deals with their customers directly. If you work with people, this book will work for you.
About the Author
Priyaranjan Kumar is the Founder of Ground Up Consulting, which specializes in Execution Solutions for challenges in organisations across the Retail and Consumer Goods domain. An alumnus of XIM Bhubaneswar and an Executive PhD student in Strategy at SP Jain Institute of Management Research, Mumbai, he has over two decades of experience in leadership positions across brands such as Aditya Birla Fashion and Retail, Mars Chocolates, Nivea, United Breweries, Iconic Fashion, Snapdeal, and Guardian Pharmacy.
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