Vijay Parthasarathy, an alumnus of IIT Kanpur and IIM Ahmedabad, a former global CEO with experience spanning 75 brands across Procter & Gamble, Colgate-Palmolive, Johnson & Johnson and Tata, discovered something fascinating while analysing hundreds of businesses that collapsed during the Covid pandemic. It struck him that these companies were not privy to a specific, powerful science. A science that legends such as Johnson & Johnson, Procter & Gamble, Colgate-Palmolive, Coke, Nike, Apple, Unilever and Tata have understood and mastered.

A science that allows them to dominate their industry for centuries rendering them immune to every kind of adversity that could threaten them.

Having been a part of the growth story of most of these legends with experience across 75 brands and having helped elevate a brand from the drawing board as the first employee to over $100 million in global revenue, the author shares that remarkable science in this book. If followed systematically, this science can take your company to levels you never thought possible and keep you atop the mountain of giants.

A science that recognises that in addition to hard work, intelligence, education, technology, experience and competence, a unique template needs to be followed to shine beyond the ordinary. Only when that template is firmly embedded in the business roadmap will the gates to the world of the exemplary and extraordinary open.

Vijay is also certified in hypnotherapy, Reiki, AOL, and Brahma Kumaris meditation technique. He is a staunch practitioner of Cognitive Behavioural Therapy (CBT), Neuro-linguistic Programming (NLP) and Acceptance and Commitment Therapy (A.C.T). He has successfully used this vast knowledge to overcome severe anxiety disorders and depression. Deeply studying the nuances and intricacies of the human mind, he now finds himself in a place better than ever. In this book, he brings together this revolutionary combination of a unique form of domain expertise and channelling mind power, unlike anyone, has done before. A combination which is an absolute must to shine like that eternal ‘Diamond in the Sky’!